Return to overview

Google Cloud IoT Core is turning off the lights.

It prompts a very important question to IoT decision makers, am I going to bet my businesses IoT future on a company whose core business is not IoT?

Google Cloud IoT Core turns off the lights

Google’s IoT core is shutting down?

That’s right, the end of Google Cloud IoT core is near. The 16th of August 2023 is the official date for the shutdown of IoT Core. A spokesperson from Google said “Since launching IoT Core, it has become clear that our customers’ needs could be better served by our network of partners that specialize in IoT applications and services,”. In a move that the company hopes will provide its customers with a better experience, Google is passing the opportunity to third-party companies.

The closure of IoT Core is an interesting decision, with massive annual growth in the Internet of things in recent years which is predicted to continue to grow for years to come. It begs the question, why a company with the resources and size of Google choose to hang their gloves up? Google stated an inability to properly serve customers with specific IoT needs.

What does this mean for businesses deciding their IoT Future?

For businesses who now have to migrate from Google to another provider, what does this mean for their future in IoT? While Google are trying to do their best to help customers move away. It prompts a very important question to IoT decision makers, am I going to bet my businesses IoT future on a company whose core business is not IoT? After this, that answer may now be no. Google is very aware of its reputation for suddenly shutting down such a large service, and the Google Cloud spokesperson pointed out that they are trying to make the move as easy as possible for all customers. “We have worked extensively to provide customers with migration options and solution alternatives, and are providing a year-long runway before IoT Core is discontinued.”

How can companies feel more secure with their IoT future?

Working with an experienced industrial IoT platform vendors can provide a wealth of experience, insights and is definitely the first step to a lasting IoT strategy. IoT development is hard in many respects, but working with companies such as Davra who have over 10 years experience in the space makes it a lot easier for you. Well-established IoT platform vendors have seen it all. They have kept up with the trends and technical advances, know the challenges and pitfalls, understand your industry intuitively, and possess insider knowledge that can help you build and maintain your IoT plans.