{"id":287,"date":"2015-12-28T17:15:24","date_gmt":"2015-12-28T17:15:24","guid":{"rendered":"https:\/\/davra.com\/?p=287"},"modified":"2018-11-22T18:13:34","modified_gmt":"2018-11-22T18:13:34","slug":"usage-scenarios-driving-the-internet-of-things-part-5","status":"publish","type":"post","link":"https:\/\/davra.com\/usage-scenarios-driving-the-internet-of-things-part-5\/","title":{"rendered":"Usage Scenario\u2019s driving the Internet of Things \u2013 Part 5"},"content":{"rendered":"

An introduction to Phase 4\u00a0\u00a0\u00a0EXTEND – Provide enhanced Digital Services & Content<\/strong><\/p>\n

\u00a0<\/em><\/strong>Hold this against me if you want but I\u2019m a Liverpool fan, a Red, a Koppite an \u2018Anny Roader\u2019 whatever you want to call me, that\u2019s just the way it is, it\u2019ll never change and having lived through 24 years without a league win I reckon I can live through anything at this stage and still remain loyal.\u00a0 So you might ask what has this got to do with IOT, and if you\u2019re not a soccer fan you might even ask, who the hell are Liverpool, isn\u2019t that were the Beatles were from ?\u00a0 It was a couple of weeks ago however, while re-watching Anfield\u2019s famous Centenary Stand watching my team claw their way to a 2:1 win over Sunderland that I first saw the 4th<\/sup>\u00a0and final stage of IOT in all its glory or at the very least a precursor to it.<\/p>\n

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Game Day for IOT<\/h2>\n

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48 minutes into the game that night striker Daniel Sturridge scored what would turn out to be the match winning goal with a neat right footed flick into the top of the net that set the stadium alight.\u00a0 From where I was sitting however, it looked like one of the 6 or 7 red blobs that were in and around the Sunderland goal managed to deflect a small white blob into the net.\u00a0 You see, old age and unfortunate seat selection on this occasion meant I was about as far away from young Daniel when he scored as it was possible to be in this wonderful stadium, that due to certain architectural issues mainly related to the fact that it was first built in 1884, does not have a big screen. So I saw very little of the action that had me and 45,000 other red shirted fans screaming our heads off.<\/p>\n

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Once we calmed down however, the usual questions rang out, what happened ? who scored ? was it Suarez ??\u00a0 No problem said the chap in front of me, lets have a look. With that he took his phone from his pocket where he was live streaming the game and everyone huddled around to watch the action replay and marvel at the skill and speed of the man who was now standing a lot closer to us waiting for the game to resume.\u00a0 Bloody technology, some of you might say, ruining the atmosphere, interfering with the spectacle that was unfolding in front of you others might suggest.\u00a0 The reality however was that it was absolutely brilliant.\u00a0 Everyone around us bent in, all wanting to see the goal, we all commented on its brilliance and for that couple of seconds we had the best of both worlds, the live atmosphere of the game along with all the action replays and interesting camera angles that modern TV could offer us. \u00a0This in its own little way my friends was IOT Phase 4 in action, this was taking the live experience of being in the stadium and complimenting it with\u00a0\u2018Enhanced Digital Services & Content\u2019\u00a0<\/strong>and using technology to make it a better experience for the fans.<\/p>\n

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Content is King<\/h2>\n

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OK so in this case it wasn\u2019t the stadium providing the content it was the TV provider but the concept is the same and realistically it\u2019s only a matter of time before this type of \u2018multi format integration\u2019 will become part of the match day package.\u00a0 Live streamed multi-angle replays, real-time player stats, social media integration even in match refreshment ordering are all on their way to a stadium near you and beyond in the very near future.<\/p>\n

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Sports stadiums aren\u2019t the only places that we\u2019ll see Phase 4 though, the recent furore over the Nest \u2018bug\u2019 that in certain rare situations could have lead to your smoke alarm not alerting you to a potential fire is a prime example of how providing enhanced content will be a key driver of IOT.\u00a0 In the past a fault like this would have led to an immediate and very expensive product recall that would have been both a logistical nightmare for Nest and also a PR disaster. In this case however they merely shut down the service temporarily while they repaired the bug and pushed out an update and will ultimately carry out a gradual re-introduction when the smoke has blown over, if you\u2019ll pardon the pun.<\/p>\n

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Beyond this, enhanced content will be used in areas as diverse as Automated Vehicles, Smart Street Furniture, Connected Shopping Trolleys and everything in between. It will integrate with social media and become part of our virtual lives and it will mean more and more data will be collected from us, about us and around us.\u00a0 It will enhance our engagements with almost every device on the planet and it will create a security nightmare that we may never truly get under control, but that\u2019s something for a whole other blog series \ud83d\ude09<\/p>\n

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And now the end is near\u2026..<\/h2>\n

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So now as we come to the end of our blog series on the\u00a04 Phases of IOT<\/strong>\u00a0its time to stop and ask ourselves what we\u2019ve learned.\u00a0 It could be that IOT isn\u2019t something for the future, its here now and ready to take over our lives, or maybe that our regulators and law makers need to get their act together and start supporting these life changing breakthroughs rather than slowing them down.\u00a0 It could also be that visionaries like Elon Musk, Larry Page and Jeff Bezos are the battering rams that will ultimately drive IOT over the line or maybe just that my idea of a weekly blog is a slightly more flexible concept than the Gregorian calendar would suggest but hopefully we\u2019ve all learned something and hopefully, hopefully Liverpool will win the league next year, just like I\u2019ve hoped every year since 1990.<\/p>\n","protected":false},"excerpt":{"rendered":"

An introduction to Phase 4\u00a0\u00a0\u00a0EXTEND – Provide enhanced Digital Services & Content \u00a0Hold this against me if you want but I\u2019m a Liverpool fan, a Red, a Koppite an \u2018Anny Roader\u2019 whatever you want to call me, that\u2019s just the way it is, it\u2019ll never change and having lived through 24 years without a league […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yst_prominent_words":[706,761,748,733,759,745,730,721,739,724,763,53,762,754,727,736,742,751,756,764],"_links":{"self":[{"href":"https:\/\/davra.com\/wp-json\/wp\/v2\/posts\/287"}],"collection":[{"href":"https:\/\/davra.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/davra.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/davra.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/davra.com\/wp-json\/wp\/v2\/comments?post=287"}],"version-history":[{"count":0,"href":"https:\/\/davra.com\/wp-json\/wp\/v2\/posts\/287\/revisions"}],"wp:attachment":[{"href":"https:\/\/davra.com\/wp-json\/wp\/v2\/media?parent=287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/davra.com\/wp-json\/wp\/v2\/categories?post=287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/davra.com\/wp-json\/wp\/v2\/tags?post=287"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/davra.com\/wp-json\/wp\/v2\/yst_prominent_words?post=287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}